While almost everything has benefits and drawbacks, the outcomes of trademarking an organization are often promising for many businesses. This process has the ability to protect a company’s current and future operations, and to similarly bolster their image in an unbeatable way.
A trademark is a unique brand status that protects you from others selling comparable products and services under your business name. The primary goal of trademarks is to prevent consumer confusion, so the protection only covers select areas of product or service.
A registered trademark guards your business and provides you with the ability to prevent others from using similar representations to ride on the coattails of yours. If you don’t register your trademark, you risk being unable to develop your business.
Here, we’ll go over 5 pertinent reasons why many companies are opting for trademark registration, and how it can benefit you.
One of the main reasons trademarking is beneficial is because it recognizes the quality of a company’s product. Customers link the product’s quality to the brand name, creating an impression in the market about the quality of a specific brand that helps to attract new consumers.
Since trademarks are registered with the state, consumers who see a company do business under a trademarked name will know that the company has invested money in the brand.
This can provide a competitive edge over other businesses, especially those with similar products and services. The consumer’s trust in your company’s specific brand name allows for an increase in profits.
Trademarking offers start-ups protection for their brand. By trademarking a company name, one establishes differentiation in terms of competition for services and products, becoming the intellectual property of the firm. By effectively defending their brand, they prevent potential rivals from imitating or stealing it, and thus, have much more promising opportunities to grow.
Trademarking your company name allows you to have control over the reputation of your brand, which can be used to turn into profit. It is possible for entrepreneurs to charge other companies or individuals licensing fees in order to use your trademarked business name or logo, while also preventing them from expanding their use of the trademark to other areas.
However, this is only possible with a registered trademark. Without it, major companies may be struck by a crippling lawsuit when they try to capitalize on your company name or logo without permission. The goal of trademarks is to prevent consumer confusion, but if no one knows that you have a trademark in the first place, then no one will know that they’re infringing on your product.
In this case, having a registered trademark can be particularly beneficial because it gives you legal recourse when someone does try to take advantage of your business name or logo without permission. In addition to licensing fees, not only can you sue them for damages and get an injunction that prohibits them from using the trademark again in the future, but you can also use it as a basis for litigation to prevent others infringing on your company name or logo.
If a company is selling a product or service under a trademark name, the owner of the IP has legal grounds to make a claim against them.
By going to court as an IP provider, you will have ample opportunity to resolve disputes in your favor or seek damages for unauthorized use.
A federally registered trademark comes with the presumption of nationwide validity. Registering your trademark with the USPTO provides valuable protection against infringement in all fifty states, not just your region. This means you are able to grow your business and expand to other areas without the fear of infringing on an existing mark.
As a new business, registering your trademark will allow you to establish that you are the original owner of the brand name or logo.
Your brand name and logo play a vital role in your marketing and brand identity. By registering your trademark, you can be sure that you have the right to use them in association with your goods and services. This includes materials such as business cards, stationery, company apparel, etc.
As a registered trademark owner, you will also be able to use the ® symbol, which many potential customers view as an additional layer of validity and professionalism.
This protected brand name can also act as an effective deterrent against would-be infringers. Since the validity of trademarks is very high, companies will be more likely to avoid using it out of fear of legal action.
Establishing the name of your company as a trademark indicates success. It is evidence that you have invested money in your business, building it up to become what it is today. Consequently, this can make it easier for you to attract investors and venture capitalists in the future, since they’ll know that they’re investing in a product that already has value.
It’s also possible that your registered trademark will help you in the future. If you’re just getting started, selling your firm may not be at the top of your list, but it’s helpful to know that a trademark can be sold with a company, much like any other asset. In fact, investors or individuals interested in buying a business may expect that the company has a registered trademark. Registered trademarks are also valued more by purchasers since they know that legal framework has already been established. Essentially, this status almost acts as an item of insurance for many buyers, as it conveys the potential for less legal hassle and secure, ongoing operations.
A company’s online presence is an essential component of its marketing strategy. A registered trademark can assist you stand out from the crowd when customers turn to social media or online search engines to locate goods or services they require. A strong trademark can be easily recognized and remembered. In today’s digitally aligned world, having a valid trademark could not be more important. The registration allows businesses control over their tangible and digital product, positioning them for prosperity in the online age.
In this manner, your clients will be able to sort through your crowded market to discover you easily, and they should be able to quickly locate your website and social media sites using a search of your mark. This means the likelihood of them remembering you will also increase.
The costs of registering and renewing a trademark over time are minor when compared to the benefits. Trademark protection is one of the most important aspects of trademark registration since it protects your brand from unauthorized usage. As a trademarked company, your trademark is recognized nationwide, and as your company expands, so will the value of the brand. A strong trademark will be memorable and help customers find you in a crowded marketplace as well. Your filing with the USPTO might also help you get an international trademark.
We’ve developed a reputation for providing excellent outcomes while adhering to the highest standards of care and ethics at Michael B. Schulman & Associates, P.C. We use a deep understanding of business, technology, and civil legislation to assist businesses in navigating the complex world in which they operate. Clients have included businesses and corporations ranging from large to small, from medical and dental offices to real estate firms.
To find out more about the advantages of trademark registration, contact an expert trademark attorney now.